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Ed Pennington

Ed Pennington

In Northern Arizona, Ed Pennington is one of the foremost leaders in luxury home sales. Sedona Top Agent, Ed Pennington, represents some of Sedona’s most discerning buyers and sellers and is a trusted advisor to homeowners and buyers from around the globe.

“We walk alongside our clients at every stage of their journey. We know they expect us to be the first and best in exclusive property and we deliver”, says Ed. Extremely knowledgeable about the local market, Ed is dedicated to offering clients an enjoyable, professional real estate experience that is unlike any other.

“I believe in building strong, long-term relationships with my clients and take pride in being a part of their real estate success,” says Jeanette. “The most important part bout working with me and our group is knowing that our clients’ best interests are really at heart and we are devoted to their success.”

Ed Pennington graduated from a Military High School and then attended the University of Arizona where he received his BS degree. After graduating, he managed a retail men’s clothing store until one day, he and his high school childhood best friend were asked to play guitars and sing at a local night club. Ed quickly decided to quit the long hours of managing the clothing store and work full time as a musician. He and his buddy Kim found themselves playing music all around the country and opening for acts such as “The Ink Spots”, “Little Anthony & The Imperials” and “The Stories” just to name a few. After approximately 5 years of the music business, Ed opened athletic retail shoe stores in Ohio, Arizona, and Texas, known as “The Athlete’s Foot,“ exporting the nation’s largest quantities of Nike, Reebok, Converse and Adidas shoes into other countries.

Owning shoe stores in Tucson, AZ led to Ed meeting his next mentor and business partner, Dave Fraker, a successful builder/developer. Ed and Dave developed a luxurious 356-acre parcel of vacant land situated against the Santa Catalina Mountains in Tucson, called “Finisterra.” They built custom homes, townhomes, and a community center in a gated community. Ed spent nearly 10 years developing and building that project, and still returns today to visit friends, once clients that he built custom homes for in “Finisterra.” Shortly after completing the Finisterra Development, Ed’s mother had failing health, and Ed moved back East to be closer to mom and purchased a failing Chevrolet dealership. He soon added Mitsubishi, Cadillac, and Oldsmobile to the mix and successfully turned the dealership around. Ed eventually sold his share to his partner and was asked to become the CEO of a local home for abused and neglected children, for children who were wards of the state. Ed was perplexed that they wanted him for that position, not having children of his own or a background in social work. Although this job was quite heart-wrenching and challenging, Ed raised more money for the children’s home and succeeded in taking care of over 400 children with a lot of help from his staff. Ed remembers the sad stories the children had to tell but is happy that many of the children in their care had successful outcomes and are now important people in society who made it through the traumas of their childhood.

Ed had an opportunity to move back to Arizona and took the leap and got into the Real Estate business. Since 2000, Ed has lived and worked in West Sedona as a full-time Realtor®. Countless annual sales volume awards, and a “Top Producer” in Sedona for many consecutive years. In 2014, Ed wanted to expand his luxury home marketing and heard about an agent and drove to Flagstaff to meet Jeanette Sauer at her $4.5 million-dollar open house. Ed and Jeanette’s goals, values, and ethics aligned and in January 2015, they ventured into their new partnership. Together they have built one of the most successful real estate teams in Arizona. Ed and Jeanette are loved and well-respected in the community, and if you talk to any Realtor® or former client, they will say: Ed and Jeanette offer the highest level of integrity, professional service, and leadership.


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