Buyers Will Buy Sight Unseen With The Right Online Content
The world has changed a lot in the last 6 months. So has selling real estate. Open houses are banned in many areas and physical showings of a property might not even be possible for people who may not be able to travel immediately because their employer requires them to quarantine for 14 days after traveling. Many sellers are afraid of random people touring a home, especially if real estate agents aren’t asking for a pre-qualification or proof of ability to purchase from their buyers who may be “just looking” at homes for sale in Sedona. So how does Ed Pennington and Jeanette Sauer’s team, Pennington Luxury Group, market a listing to get the most exposure and interest in the property, safely?
We Focus On What Buyers Want And Create As Much Content As Possible
More people are online more than ever before, right from their couch, looking at homes in Sedona, AZ. And, they expect technology solutions to help them in their journey. Buyers want to see more than just photos; they want the whole house, floor plans, video, Matterport 3D virtual tours, drone photography, home data, and more.
We Focus On What Buyers Want And Create As Much Content As Possible
More people are online more than ever before, right from their couch, looking at homes in Sedona, AZ. And, they expect technology solutions to help them in their journey. Buyers want to see more than just photos; they want the whole house, floor plans, video, Matterport 3D virtual tours, drone photography, home data, and more.
Site Unseen, We Have Successfully Sold Our Listings & Our Buyers Have Written Offers
A couple of reasons why more buyers are writing offers and closing escrow on these homes through our virtual tours:
1). After previewing several homes, our Buyer finds the right home, writes an offer, has to leave home the following day. Then, several offers came in at the same time on this competitively priced home. And, the Sellers accept another offer (usually due to price, cash, and no contingencies).
2). Our buyer just couldn’t find the ideal home they wanted. For example, our buyer is looking at homes in West Sedona, but they really want to have creek frontage and elbow room, or a home on the Verde River in Camp Verde. And, after looking at all the homes they thought they might like, they just couldn’t find what they were looking for.
The following month, a new listing comes on the market that matches our clients’ desires. Without hesitancy, we are at the house with our clients on Facetime or Zoom. We do a complete video walkthrough and neighborhood video and share those as well. If they love what they see virtually, we write an offer and let the Seller’s know that once the price has been negotiated, the buyer will make arrangements to travel back to Sedona right away so we’re not unnecessarily taking a home off the market for longer than the inspection period (standard inspection period for a residence per the AZ Purchase Contract is 10-days).
Pennington Luxury Group, strives to exceed expectations and take tremendous pride in our work and the longstanding loyal relations we have with each client. Unrivaled in local and global marketing, our Sotheby’s International Realty brand is dedicated to global marketing innovation. Our team in Sedona has consistently been top real estate leaders in home sales since 2000.
If you are considering buying and wish to take advantage of this healthy real estate market or are considering selling and would like a free home consultation and price analysis, Ed Pennington and Jeanette Sauer, leaders of Pennington Luxury Group, have the competitive tools to market every property with the same level of care and personalization as we market our high-end luxury properties. We walk alongside our clients at every stage of their journey and we are devoted to their success. Experience our unwavering commitment of excellence; we would love to hear from you.
Sedona’s Real Estate Market Update January 1 – August, 2020
While we do not have a crystal ball, we can say with confidence the buyer demand to find homes for sale in Sedona continues to increase!
Migration to Sedona from urban cities is a trend that has been accelerating this second and third quarter, with no end in sight. The housing shortage in West Sedona, The Village of Oak Creek, and surrounding areas isn’t going away any time soon. Shifting home priorities, more people will continue to work from home post-pandemic.
We continue to have historic low-interest rates and an equity market. To the extent rates remain in the 3-4% range, buyer’s say: “it’s almost like free money.”
Since 2005, the top real estate professionals in Sedona comment “we have never seen such a strong market and better time for Sellers…it’s a seller’s market!” The supply is exceptionally low in all price-points and our luxury market demand is strong.
Our team, Pennington Luxury Group, strives to exceed expectations and take tremendous pride in our work and the longstanding loyal relations we have with each client. Unrivaled in local and global marketing, our Sotheby’s International Realty brand is dedicated to global marketing innovation. Our team in Sedona has consistently been top real estate leaders in home sales since 2000.
If you are considering taking advantage of this healthy real estate market and would like a free home consultation and price analysis, Ed Pennington and Jeanette Sauer’s Group have the competitive tools to market every property with the same level of care and personalization as we market our high-end luxury properties. We walk alongside our clients at every stage of their journey and we are devoted to their success. Experience our unwavering commitment of excellence; we would love to hear from you.
Ed Pennington & Jeanette Sauer
Ed’s Mobile: 928.300.0400
Jeanette’s Mobile: 928.660.9266
E-Mail: Info(at)PenningtonLuxuryGroup(dotted)com